Amara Okaforshe/her
Senior Product Designer · Design Systems & AI Interfaces
Analytics
Private to you1.3K
Profile views
342
Search appearances
48.7K
Post impressions
Profile views — last 8 weeks
Weekly activity
- Mon168
- Tue214
- Wed296
- Thu241
- Fri388
- Sat302
- Sun359
Top locations
- Lagos, Nigeria32%
- London, UK21%
- Berlin, Germany17%
- San Francisco, USA16%
- Nairobi, Kenya14%
About
Product designer with 9+ years shaping data-dense products used by 4M+ people. I lead the design systems practice at Northwind Labs, where I partner with engineering and ML teams to turn messy model output into interfaces people actually trust. Previously at Paystack and Flutterwave, scaling fintech onboarding across 12 markets.
Featured
Experience
Senior Product Designer — Design Systems
Northwind Labs · Full-time
Mar 2022 — Present · 3 yrs 1 mo Remote · EMEA
Lead designer for the platform group. Built a token pipeline adopted by 40+ engineers, raised system coverage from 54% to 91%, and defined the interaction patterns for AI-assisted workflows across 6 products.
Product Designer
Paystack · Full-time
Jan 2020 — Feb 2022 · 2 yrs 2 mos Lagos, Nigeria
Owned merchant onboarding and dashboard analytics. Cut onboarding drop-off by 38% with a progressive verification flow shipped across 12 markets.
UX Designer
Flutterwave · Full-time
Jun 2018 — Dec 2019 · 1 yr 7 mos Lagos, Nigeria
Designed checkout and settlement experiences for enterprise merchants. Established the first shared component library used across 4 squads.
Visual Designer (Freelance)
Independent · Freelance
Sep 2016 — May 2018 · 1 yr 9 mos Remote
Brand and product design for 20+ early-stage startups across Africa and Europe. Specialised in design foundations for zero-to-one products.
Education
University of Lagos
B.Sc. · Computer Science
2012 — 2016
Design lead, Google Developer Student Club · Hackathon finalist (2×)
Interaction Design Foundation
Certificate · Human-Computer Interaction
2019
Completed 6 advanced courses in usability and information architecture.
Skills
Design Systems
84 endorsements · Sofia, Daniel, Grace
Product Design
76 endorsements · Marco, Hiroshi
Figma
68 endorsements · Lucas, Elena
Accessibility (WCAG)
41 endorsements · Kwame
Design Tokens
37 endorsements · Daniel
User Research
29 endorsements · Zainab
Recommendations
Marco Bellini
Founder & CEO at Northwind Labs
Managed Amara directly
“Amara turned a stalled design system into the backbone of our platform group. She is the rare designer who can argue token architecture with staff engineers in the morning and run a customer session in the afternoon.”
Sofia Marchetti
Head of Design at Figma
Senior to Amara at Paystack
“I have watched Amara grow from a strong craftsperson into an org-level thinker. Her governance model for design systems is now something I point other teams toward.”
Licenses & certifications
AWS Certified Cloud Practitioner
Amazon Web Services · Issued 2024
Certified Professional in Accessibility Core Competencies
IAAP · Issued 2023
Design Leadership Certificate
IDEO U · Issued 2022
Languages